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When my thoughts have recently blown drearily onto the act of book promotion, they’ve swirled and coalesced about the dates of November 27th (Black Friday), through Cyber Monday, to December 1st, for the obvious reason, having to do with capitalizing on the large volume of online traffic during such period. Yet when I went to set the promotion on KDP Select, I noticed that I had not expended my ‘free promo’ days for this particular fiscal quarter, ending on November 6th, if memory at all serves presently. And thusly, I arbitrarily chalked in an October 29th through November 2nd schedule to burn off the days, and have thrown a few advertising dollars out to some of the higher Alexa ranking sites that don’t charge arms, legs, nor otherwise the like.
This go ’round, I’ve changed my advert copy to something less literary or intellectual in impression, but instead, in an almost contradistinguishing fashion, to a more humanistic and popular entertainment quality. In such, I’ve slightly reinvented my protagonist from a thoughtful man of applied scientific accomplishment, who tangentially is thrown upon the belches and quakes of love, to a lady’s man, devoted to winning a woman by means of extraordinary accomplishment, which of course is only enacted as a function of amorous pursuit. I’m not the most quick minded in the realm of base social interaction, but I believe that is what popular mythology – aka, products generated from the entertainment industry to attract young consumers – promulgates in order for such to maximize profit: Some quintessential version of old world Chivalry, that can be summarized by the Bryan Adam’s song, ‘Everything I Do, I Do it for You’, constructed for the film, Robin Hood; certainly not the realized version of such, where if one defeats a woman’s husband in some battle sport, they are thus, um, privy to his armor, &c., and her – his wife.
At any rate, let us examine the ways in which I’ve perjured myself in the quest for a continuance of lunch money, of which this novel does provide, by means of Amazon Kindle sales. Here is the newly minted synopsis donned on the Amazon page:
In 1820, in the binary country towns of Woodbridge and Hedgely, Gloucestershire, England, Thomas Winter, bachelor of independent means, had a problem. He was in love with a young woman from a prominent family in the area, thoroughly attached to her countryside, but he having always kept a rather itinerant life, working as an engineer about the country, had to prove to her kin that he could be a reliable and productive member of their society before a marriage proposal would be deemed proper. The industrious Mr. Winter therefore endeavored to increase the agricultural yields of the land surrounding these towns by applying the latest science and engineering of the day, yet to his surprise, he soon discovered a large faction of his neighbors, comprised of several of the towns’ farmers, didn’t believe in science! He found himself the target of a propaganda war, alongside his ally, parson Jonathan Moore, who had begun a lecture series focused on natural history, their antagonists motivated by religious ideology and, for the part of a handsome but dull landowner, romantic adversity. This is the story of how manufactured science denial can tear apart two neighborly towns, pitting brother against brother, and how just, right and scientific men do prevail over such.
As I said, a more human element is the focus of this summary; no inorganic chemistry, dimensional analysis, olden geological or evolutionary theories, hints of political satire, or anything else the like: science denial is not the literary nucleus, but rather just a nebulous barrier that gets between a man and the woman he is pursuing. But let us take this in parts, that the true story may be discovered:
In 1820, in the binary country towns of Woodbridge and Hedgely, Gloucestershire, England, Thomas Winter, bachelor of independent means, had a problem. He was in love with a young woman from a prominent family in the area, thoroughly attached to her countryside, but he having always kept a rather itinerant life, working as an engineer about the country, had to prove to her kin that he could be a reliable and productive member of their society before a marriage proposal would be deemed proper.
Sure, it’s true Mr. Winter is in love with a particular young lady whose identity is not revealed until the middle chapters, and it’s further correct that in his mind, he is obliged to accomplish his wholly self-defined endeavorments before he believes this woman’s family will heartily accept him showing up unannounced at their front door, in order to convince her father that their attachment is beyond any simple, worldly explosion. But more than likely, even if Mr. Winter had failed in his scientific pursuits, he would still have been accepted by this woman and her family, by function of his income and inheritable assets alone, and perhaps further, on the notion that he intended to quit the industrial scene and set up shop in Hedgely for as long as his father – an industrial master of mankind – was alive.
Mr. Winter therefore endeavored to increase the agricultural yields of the land surrounding these towns by applying the latest science and engineering of the day, yet to his surprise, he soon discovered a large faction of his neighbors, comprised of several of the towns’ farmers, didn’t believe in science!
Here again is the implication that everything Mr. Winter does, he does it for her, yet again I will emphasize he is not so one dimensional: He tosses and turns on whether or not he should even pursue her, and once a rival presents to their society, he puts it in mind to give her up altogether, and concentrate on his work at hand. Were it not that his love secretly reciprocated his sentiments, and was able to travel outside the bounds of social construct and admit as much, his cowardice would have paid him but tragedy in the end.
With regard to the man being surprised at the farmers’ indifference toward his prerogative to apply scientific knowledge for the purpose of augmenting crops yields, there are a few points to make: Firstly, Mr. Winter is an impartial observer of everything around him; he takes in information without assigning any rash prejudices or acute tempers to such, and later quietly contemplates the mechanics involved in their presentation. In other words, he’s rarely surprised by any event, proximally or not. Unfortunately, in the writing of advert copy, dramatic emotional swings hold greater weight than thoughtful stoicism: The average entertainment consumer is attracted to over-the-top action, with the category ‘action and adventure’ polling high in what novel readers are interested in.
Secondly, as we’re dealing with a credible amount of realism here – where character motivations aren’t derived from some inherent ‘good’ or ‘evil’ standing, arbitrarily defined for the sake of instilling the plot with necessary conflict, but conversely, come organically, through the convergence of a suite of situational forcings – it’s unnecessary for Mr. Winter to be even the least surprised at anything the farmers offer (they are, after all, acting rationally, given their particular positions); much less exude the melodrama implied in the synopsis. In fact, he – again, the astute observer – knows perfectly what they’re about:
Here is a relatively young upstart with no agricultural experience, no practice under his belt, trying to convince old veterans of the field that he can make their businesses more profitable – a profit none of them are particularly missing, nor have any desire in achieving, so late in life and uninterested in innovation they are: When one becomes old and accomplished, it is a credible level of constancy that is held in high regard, not sweeping change that may knock certain unlucky fellows off their feet. Indeed, it is illuminated in the later chapters, that they realize any increase in profit only stimulates their local master of mankind – the squire and extensive landowner, whom several of their mates rent their farms from – to increase their let, leaving them with the obligation of increased productivity year after year and no net benefit from their original enthusiasm.
Further these men have been indoctrinated by a staunch religious component intricately woven inside their culture which 1) has a certain penchant for orthodoxy and tradition; and 2) offers a world view that is uncommonly comforting in its simplicity, so much so that anything which is perceived as disruptive to such must either be ignored or dissolved with a confident might; its wielder never questioning the morality of such, so convinced they are of their righteousness. This too lends a given level of resistance by the farmers against anyone who is, or is perceived to be representing The Enlightenment, which of course holds rationalism and empiricism in higher regard than the set of bronze age fables that comprise the Bible; surely the gravest of sins. They are also not unique among the indoctrinated in that they are apt to find a rational for whatever they are pleased to do by way of a particular passage or principle in the Bible: They have no desire to increase yields – certainly not by instruction from an outsider – and therefore are not gluttons, coveting their neighbor’s profit or the like.
He found himself the target of a propaganda war, alongside his ally, parson Jonathan Moore, who had begun a lecture series focused on natural history, their antagonists motivated by religious ideology and, for the part of a handsome but dull landowner, romantic adversity. This is the story of how manufactured science denial can tear apart two neighborly towns, pitting brother against brother, and how just, right and scientific men do prevail over such.
Here I have little to add other than some of the antagonists and propagandists do become somewhat reformed in the end, so it is not as though the scientific men have crushed their enemies, but rather the antagonism is culled for the sake of the towns’ fellowship. One point I do make in the novel in the ending chapters is that even though there is a cessation of the propaganda at that point, the effects of such still linger in the communities. I’ve designed this, like many passages in the novel, as a comment on climate change denial propaganda: Exxon no longer funds the radical right-wing think tanks that in turn distribute money to science denial bloggers and media regulars, but we still have half of the inhabitants of states like West Virgina unwilling to accept the basic scientific findings related to climate change.
Welp, wish me luck on the promotion folks. Last time around I was able to achieve the top ten list for Historical Literary Fiction and Romance Literary Fiction without spending one penny on advertising. This time I’ve designed to try a very modest advertisement budget. Results from last April: